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Steve shows how to create personalized Web sites that let visitors customize their view of the site and the information they see. This server-side application, for PHP developers with some experience, stores user profiles in a MySQL database and dynamically generates information using PHP. Steve also introduces the new session management features in PHP4 and discusses efficient PHP coding. Read Personalized Web sites in a jiffy here. (http://www.opensourcetutorials.com/tutorials/Server_Side_Coding/PHP/personalized-web-sites/page1.html)